Search Engine Optimization
Services In Richmond, VA
Having a website built is a must for any local business and one which you will want to get right the first time. An easily accessible website with up to date information is often the difference between keeping up with or falling behind your local competitors.
However, the best website in the world is a waste of an investment if it cannot be found. Search Engine Optimization or SEO for short is the component that elevates your website to the next level. Having your website correctly optimized for search engines means you will be ranked higher than or in comparison to your competitors, in turn driving more traffic to your website from users interested in what you do and where you do it. Incorrectly done, your website could be ranked lower by major engines such as Google, listing your website several pages into results search or not listing them at all.
There are over 400 factors that play a role in why and what a website ranks for. These factors can typically be broken up into two key types of Search Engine Optimization, these being on-page SEO and off-page SEO.
On-page SEO: focuses on a page by page breakdown of your website to optimist each individual section. This also includes making changes to the source code of your website and pages, so even though viewers may not see a change post SEO changes, search engines will place more value on your content and return your website higher in search results.
Off-Page SEO: Whereas on-page SEO involves altering the content and source code for your website and making direct changes to improve your visibility on search engines, off-page SEO involves links and factors external of your website.
Social Media Management: As well as being vital as a standalone feature of your business to communicate with and increase your customer base, social media channels are excellent methods of improving off-site optimization Publishing great quality content, engaging positively with your customers and generally maintaining a strong presence on your social channels will improve the quantity and quality of links back to your website, directly benefiting your website’s level of optimization.
Content Quality: One of the single biggest misconceptions regarding Search Engine Optimization is that only keywords matter and that these can be used to boost your website up the ranks.
What are Keywords? Keywords are words relevant to your website, business or industry that clients are likely to search for. When someone enters a search term on engines such as Google, these keywords play a leading role in the results that are returned.
Keywords In-depth: Keywords are a crucial component of SEO and bumping your website up the results and therein lies the problem presented by many agencies claiming to promote your business through search engine optimization Search engines gather information from your website and then use this information to return the correct website for the correct search term. When search engines detect spam or fake content, this significantly harms your website’s overall ranking and risks your website never being found. Overusing keywords with bland or incorrect content will flag up on search engine trackers and directly harm your rank. It is crucial therefore that SEO is carried out by professionals who can get the best results for your business.
These are just some of the basics principles or concepts when it comes to SEO. If you’re looking for a strategy that can help your businesses website rank higher in search engines for users in or around the Greater Richmond Area, we can help. We’ll be sure to cover as much or as little of the technical detail in our free SEO consultation.
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